Global Marketing Strategy of McDONALD’s according to Pakistan
Global Marketing Strategy of McDONALD’s according to Pakistan INTRODUCTION: McDonalds was started by Richard and Maurice McDonald as a restaurant concept in San Bernardino, California on 15 th May, 1940. Currently McDonald's serves around 53 million people worldwide everyday. McDonald’s currently operates 31000 stores worldwide in 120 countries. It currently employs around 4,00,000 employees worldwide. MARKET ANALYSIS OF PAKISTAN: When McDonald’s comes to Pakistan on 1993 at first opening their branch in Lahore so at that time the market growth rate was 13 to 14% per anum. COMPETITOR ANALYSIS: McDonald’s does’nt believe that it has a direct competition because the market is segmented on a much diversified basis. Food industry is the only industry where it is very difficult to alter the taste buds of customers. MICRO AND MACRO ENVIRONMENT ANALYSIS: Porter Five Forces: Rivalry among the firms: As a Pakistani nation so we ar